Social Media Print

Using Social Media

This is a photo of a man working on a laptop

Employers can post notices of job vacancies for free on most of the “social media networks”.

These media are online sites that allow anyone to post messages of their own and respond to, or comment on messages posted by others. They are not controlled by the professional marketing firms as newspapers or TV stations are. Individuals and companies can open their own accounts, post their own information and contribute to ongoing discussions.

Some of the most popular social media are Facebook, Twitter, YouTube and MySpace. Most of these sites have free accounts and each site contains information to assist you in setting up and using your account, both of which are relatively easy. The number of sites grows almost daily, but once you start participating in online discussions, staying current becomes much simpler.

gi_59164_smartforceTo learn more about how social media can be used to benefit your business check out the Introduction to Social Media for Business course in the Social Media for Business bundle on Smartforce NL at https://secure.coursepark.com/learningnetwork/courses/index/id/718.

 

Please click Next to view the benefits of using social media.


Benefits of Using Social Media Sites

Here are some benefits of using social media sites:

  • Costs Less: Some sites charge a small fee for an account, but most are free. Creating videos, pictures or content for your profile will require time and maybe some cost.
  • Reaches More: Your postings can reach people all over the world who use social media sites. The use of social media by businesses is crucial to recruitment of the younger generation of workers, especially student graduates. According to TMP Worldwide; 79% of students say social networking sites are key to employers engaging them.
  • Immediate Posting: Information is distributed instantaneously. Remember, it cannot be recalled, so the information is permanent.
  • Builds Contacts and Trust: Online discussions with potential employees can build relationships. It allows you to get to know people in your industry and to receive comments. This feedback can actually help you make your business more attractive to potential employees.
  • Builds Knowledge: You can use this interaction to get new ideas from people in your own industry and to learn what potential employees in your industry want from work.

 

Please click Next  to view a list of the most popular social media sites.


Social Media Sites

Some of the most popular sites are:
www.facebook.com/
www.youtube.com/
www.meettheboss.com/
www.twitter.com/
www.linkedin.com/

Check out the videos at the following link for further explanations of social media:
www.commoncraft.com/socialmedia

 

Other Social Media Resources:

Your Social Media Plan - Social Media Handbooks  newcontent

gi_59164_smartforceTo learn more about how social media can be used to help you find workers check out the Recruiting course in the Social Media for Business bundle on Smartforce NL at https://secure.coursepark.com/learningnetwork/courses/index/id/718.

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